Starbucks At The Barnes And Powers Location - 1506 Words

I decided to go to Starbucks to observe how people interacted in and with the setting of a coffee shop. It was 8am at the Barnes and Powers location. I relied heavily on visual cues and nonverbal communication as the environmental sounds muted what little conversation was happening around me as it was moderately busy with about half the seats occupied. This particular location is one of the newer locations, so it has a more modern design and layout than many of the other Starbucks in town. Upon entrance, the flow of the room automatically directs customers to the line by placing the self-serve bar on the right, a coffee and mug display directly in the front, and the larger shelves of merchandise to the left. Behind the coffee and mug display is the refrigerated food case and the cash registers. Finally, bar-like seating divides the line from the seating area. The menu, behind the cash registers, is already welcoming the upcoming winter holidays with a full panel highlighting their se asonal drinks. After basking in the joy of the upcoming season or having a moment of panic that it’s already November, the pick-up bar is proudly displaying the standard Starbucks espresso machines. While most patrons note this as consistent branding, a message declaring the standard of espresso to be expected, those more seasoned in the art of espresso might see a different message depending on their experience and preference. To them, these machines translate to feelings of either admirationShow MoreRelatedCase Study : Strategic Alliance And Licensing Arrangement965 Words   |  4 PagesPriyanka Sevak MGT: 435 Case Write Up Two growth initiatives that â€Å"Made a sense† 1. 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Today, the Starbucks Corporation employs over 182,000 individuals in 19,767 company operated stores that are spreadRead MoreStarbucks : A Brand And Social Influence Into The Realm Of Pop Culture1804 Words   |  8 PagesAn international coffeehouse franchise named Starbucks was founded in Seattle in 1971. It is the world’s largest coffeehouse and coffee retail chain, with approximately eleven thousand stores in the United States and more than twenty thousand stores worldwide in sixty-five countries (Annual Reports). In 1981, Howard Schultz was introduced to Starbucks and had an immediate attraction to th e company that drew him in for years to come. Schultz traveled to Italy in 1983, and the Italian coffee barsRead MoreEssay On Gentrification1368 Words   |  6 PagesAfrican-Americans so that meant they brought their culture along with them, hence the plentiful jazz clubs and restaurants. With gentrification all of those small-owned and family-run businesses are down the toilet because the big corporations like Starbucks, Barnes and Nobles, HM, etc. buys out these small businesses, hence destroying the culture it brought the neighborhood. With these new breed of â€Å"Hipsters† or â€Å"Culture Vultures† moving in they are taking over the neighborhood like it’s theirs, it s